Some projects have the opportunity to define real change and impact lives in a way that has true meaning, with empathy, understanding, and a powerful call to action.
Working alongside the team ASG & Partners and the amazing production team at Streetmonkey, we created a campaign for HSCNI that could really change the course of young refugees lives by finding them a foster home in Northern Ireland.
'Give Hope A Home'
Working alongside the team ASG & Partners and the amazing production team at Streetmonkey, we created a campaign for HSCNI that could really change the course of young refugees lives by finding them a foster home in Northern Ireland.
'Give Hope A Home'
The team worked rapidly to ensure we would inspire a volumetric response from careers to take action with a campaign spanning TV, Radio, Social, Press, Digital advertising, and Outdoor with results that increased engagement by over 1400% and provided homes and families for those in such desperate need of help.
We worked with a rising star of Irish literature from the local Queens University in Belfast to define the poetic narrative, which was later spoken by a young Syrian refugee in order to realise the TV, Radio and Social content. Everything you hear, everything you see, is a reflection of the wider problem these kids face today, fleeing from poverty, discrimination, and hardship.
We worked with a rising star of Irish literature from the local Queens University in Belfast to define the poetic narrative, which was later spoken by a young Syrian refugee in order to realise the TV, Radio and Social content. Everything you hear, everything you see, is a reflection of the wider problem these kids face today, fleeing from poverty, discrimination, and hardship.
THE PANI AWARDS 2023
GOLD: BEST DIGITAL CAMPAIGN
SILVER: MOST OUTSTANDING RADIO COMMERCIAL
BRONZE: BEST VOD ADVERT
